Ford Otosan - Headquarters Opening
Concept Development & Execution
Ford Otosan’s new R&D Center in Sancaktepe marked a bold step forward in the brand’s innovation journey — a 38,000 m² facility dedicated to the future of automotive engineering.
The opening event, fully executed and produced by Sidebyside, featured an artful main stage and a light installation inspired by automotive form language. It welcomed key industry and government figures and brought together brand, space, and vision in one cohesive experience.
Sidebyside was responsible for the complete visual branding and launch execution of this milestone. We designed a spatial identity system that reflected the center’s technological ambition — from signage and wayfinding to immersive launch materials.
