Discover Turkey - Interactive Experience
Interactive Content Design
As part of Türkiye Promotion Group global outreach, Sidebyside developed a large-scale touchscreen experience that presents the full spectrum of Turkey’s export power — from industrial excellence to cultural heritage.
Designed to be deployed at international trade fairs around the world, the system offers an intuitive interface where visitors can explore Turkey’s flagship products and services across six key categories:
Architecture & Construction, Design & Technology, Food & Agriculture, Nature & Culture, Quality Life, and Tourism.
Each section is built as an immersive content layer — combining visuals, facts, and narrative design — to reflect the diversity, innovation, and global competitiveness of Turkish industries.
From Berlin to Beijing, the experience has become a mobile, modular window into what Turkey has to offer — reinforcing national identity through design, and delivering an impactful brand story through touch.
