Fiat 500C – Discover the Sky
Outdoor Stunt & Experiential Activation
The Fiat 500C, the convertible icon of the Fiat family, deserved a stage as bold as its spirit.
Our brief was clear: create an attention-grabbing outdoor installation that brings the car’s open-top freedom to life.
We started with a simple idea: Discover the Sky.
Then we did something no one expected — we flipped the car vertical.
Around the installation, we brought the brand to life through floating, 500C-branded balloons that filled the streets like bubbles of lightness.
Children, strollers, and passersby held the strings, creating an evolving landscape of red and white Fiat icons drifting through the city.
The stunt traveled to the busiest spots in Istanbul, Ankara, Çeşme, Bodrum, Alaçatı, and İzmir — transforming public squares into a playful, uplifting sea of 500C energy.
