Arçelik A.Ş – Global Supplier Summit
As one of the world’s leading home appliances and technology companies, Arçelik A.Ş. brought together over 3,000 global suppliers under one roof — uniting brands such as Beko, Grundig, Arctic, Defy, Dawlance, and Altus in a landmark summit designed to inspire, align, and energize its worldwide partner ecosystem.
Entrusting the entire event to Sidebyside, Arçelik set the stage for a large-scale experience that spanned design, content, and end-to-end execution.
A massive 45-meter-wide screen, designed to evoke the presence of a flagship vessel, became the central stage.
Custom content was created using a dynamic “watch-out” system to deliver synchronized, immersive visuals tailored to the screen’s scale and structure.
Beyond the visuals, the event was grounded in a clear thematic architecture:
“Business is always about connections.”
This principle shaped dedicated networking spaces where attendees could meet, exchange ideas, and strengthen ties — person to person, partner to partner.
Under the forward-looking banners of Look Further, Learn Together, and Lead the Change, Arçelik shared its corporate journey, strategic partnership philosophy, and global innovation roadmap — turning the summit into not just a gathering, but a platform for vision and shared purpose.
