FordFuture
Experiential Brand Activations
Under the banner of Ford Future, we brought to life a series of innovation-driven brand experiences — each crafted to explore how mobility will evolve in the coming years.
Step Into the Future
What will the future of mobility feel like?
In this immersive experience, visitors explored three distinct interactive scenarios — each illustrating a visionary take on the future of transportation, planning, and delivery.
Set inside a futuristic lab environment, users interacted with a touchscreen interface to select a scenario.
With a swipe, their choice was launched onto the surface of a large immersive LED cube, instantly triggering a full-scale cinematic sequence within it.
Each scenario transformed the cube into an immersive, sensory-rich window into tomorrow’s mobility.
City of Tomorrow
What does an intelligent city look like?
In this experience, we visualized a future-forward version of Istanbul — an isometric smart city where innovation meets everyday life.
Visitors explored interactive illustrations of future urban living, from drone deliveries and AI-managed traffic to smart benches that charge your phone and cars that talk to each other.
Presented across large-scale 180-degree touchscreen displays, the city came to life through a seamless, tactile experience.
Every tap revealed a new layer of intuitive technology designed to make city life smarter, smoother, and more connected.
Future Freight
Can future freight be human-centered — and smarter than ever?
We designed Ford Trucks’ stand around a bold vision: a future where long-haul trucking becomes safer, more efficient, and more comfortable through intelligent technology.
At the center of the experience was a massive 2-by-8 meter LED screen — not just for display, but fully visitor-controlled via a handheld touchpad.
In a space where large screens are usually passive, this one was interactive — giving visitors a sense of control over the future of freight
Guests could trigger and explore a series of futuristic scenarios showing how smart trucks might support their drivers by servicing themselves during rest breaks, maintaining 360° security while the driver sleeps, optimizing routes for fuel efficiency, and enabling predictive diagnostics and maintenance.
